Point of saleIn-store brand presentation
Brand experience: putting your brand in people's hands
A brand is remembered when it is experienced. At Grupo Picolín we provide the team that makes that experience happen: promoters for brand activations, sampling and in-store promotion, in shops, at trade fairs, at events and out on the street.
Tell us what you want to achieve and we'll plan the activation with you: the right people, the product briefing, the uniform and the coordination on the day.
What we do
Activations that bring your brand closer to people
01Brand activations
Activations on the street, in shopping centres or within an event, so the public can get to know your brand first-hand: street marketing, roadshows and live experiences.
02Sampling and tastings
Product sampling in shops, supermarkets, trade fairs and events, with a team that explains what you offer and gathers feedback from the people who try it.
03In-store promotion
Customer service and advice in store, at launches and at openings, with people who know your product and present it naturally.
- Retail stores
- Launches
- Openings
- Trade fairs
- Brand events
Events
Activations we've been part of
CampaignCampaign shoot for OPPO
Trade fairBrand stand at a trade fair
Why Grupo Picolín
We take care of the whole team
We select the people, brief them on your brand and coordinate the activation, so all you have to think about is the result.
Tell us about your activation- ExperienceMore than 500 events staffed. We know how an activation works and anticipate what will be needed.
- CoordinationSomeone from Grupo Picolín follows the activation with you, before, during and after.
- A well-briefed teamBefore every activation, the team gets to know your brand, your product and the messages you want to get across.
- FlexibilityWe adapt the team, the schedule and the uniform to each activation, whether in a single shop or in several cities at once.
Frequently asked questions
What people ask us about brand experience
Can't find what you're looking for? Write to us and we'll get back to you straight away.
What is a brand experience activation?
It's a live experience designed so the public can try your brand and remember it: a tasting, an in-store activation or a presentation.
Do the promoters know the product?
Before the activation we give them your brand briefing and, if you need it, we run a short training session with them.
Can you run activations in several shops at once?
Yes, we coordinate teams in several cities or shops on the same day.
How will I know how the activation went?
When it's over, we tell you how it went and, if you ask, we collect data such as leads or the number of samples handed out.
Is there a minimum number of hours?
Yes, a minimum of 4 hours per person per day.
Protocol & events
Other staff you may be interested in
Contact
Let's talk about your event.
Tell us what you need and we'll send you a no-obligation quote.
Emailinfo@picolinevents.com Phone+34 603 450 768
AreasMallorca · Ibiza · Barcelona · Madrid · Valencia
Instagram@grupopicolin